Restaurant Marketing Ideas
Restaurants are some of the best places to market your company. But how can you take advantage of this opportunity? This post will outline eight restaurant marketing ideas that any business can utilize.
Have a restaurant that serves fantastic food? It is Great! But you guess what? That alone won’t bring more customers to your restaurant’s doorstep. Your brand won’t get viral overnight without a well-defined set of approaches.
CRM (SMS and Email Marketing)
We call these two the vital pillars of your customer’s relationship management strategy. Once you get access to customer information – SMS plus email campaigns on your marketing automation tool are an excellent way to engage your audience.
Here are some ideas to get it right:
- Time of campaign
Onto few tips for your campaign messaging to get more conversions:
- Topical offers –
- Catch them early
Your business must be listed on Google and other popular sites to be available online. Traffic on these sites goes up as many as a million per day. Ask for any digital advertising activity, and listing is probably the first step to getting online.
Many sites allow you to receive updates, ratings, testimonials, and photos on their platforms. This can add to the good qualities that your restaurant needs. Here are a few high-authority websites to get listed on:
- Google My Business
- LinkedIn Company Directory
- Yellow Pages
- Yahoo! Local
- Apple Maps
Paid digital marketing strategy is common in any restaurant looking to build its online marketplace. Digital ads are a great way to show what you need to give your target audience. It helps you showcase your product to your expectations and get direct traffic to your online food ordering platform. In addition, special offers, including discounts at your restaurant, can be encouraged with these ads.
Here are a few suggestions for making suitable ads:
- Low content, high visibility
- Make sure you provide value with an ad
- Perform the art of doing extra action in an ad.
Maintaining a blog r article on your website is always the best idea. It is a great way to keep your customers updated.
Why is a blog an essential part of your global restaurant marketing strategy? There are many reasons:
- It strengthens your authority over any given topic.
- Allows you to tell everything new in your restaurant
- It conveys unique reasons why they should order at your restaurant.
- It provides a platform for people to interact with you and know what they like or dislike about your restaurant.
- Blogs shared on social media or promoted in other ways help keep your product fresh in your customer’s minds.
Your restaurant may not fly higher even if you provide the customer with a fantastic experience or excellent food.
Influence people who review your restaurant and share experiences with their fans. In today’s setup, promoters often work on social media platforms where their posts get the most engagement. This helps increase your restaurant’s visibility on social media and wonders for your accessibility. So consider participating in a few influencers in 2019 as part of your strategic marketing plan.
You can follow this simple procedure:
- List the restaurant influences and bloggers.
- Send access emails
- Request them to come for a visit and share their valued opinion
There are a few review sites where customers leave comments about their experience in the restaurant. Please pay close attention to them as they are public and influence customer decisions as they choose their favorite restaurant online.
Restaurant review management helps you to:
- Keep a record of what customers say about you
- Gather public feelings about your restaurant
- Get positive feedback & Build relationships online by replying.
Once you’ve built up a list, keeping your customers engaged with new content is a fundamental task. However, if you pull out too many campaigns with aggressive CTAs, they may not fit well with your audience.
Here are some rare tips to help you build a good newsletter:
- Device friendly
- Highly visual
- Include a call to action
- Include social buttons
Build a Website
A good website is crucial for all your restaurant marketing, branding, access, and advertising efforts. The limited space provided by Swiggy and Zomato to display your restaurant is one major problem. A website helps you overcome this by providing ample opportunity to push your messages the way you want.
As you build your website, know the following guidelines:
- Make it attractive
- Use great content
- Put-Call to Action buttons
- Check the website load time
- Check for responsiveness across devices
- Add blog pages
Build an Online Food Ordering App
Like a website, an active online food ordering app is also essential to your income plan. Moreover, as mobile phones become more prevalent within a thousand years, app orders are expected to grow in the coming years.
An active online ordering app will help you in:
- Getting direct orders, so no commission to be paid
- Branding and advertising
- Retaining customers
Make sure your app has the following:
- Sign-up options, log-in details
- Available on iOS, Android, and Windows stores
- It has good content, good visuals
- Responsive across devices
Talking to customers is of paramount significance when it comes to the matter of restaurant marketing. Customers who visit your restaurant provide feedback that is an excellent pointer to your reliable performance. It is also a perfect opportunity for you to connect with the customers and take in their views.